Project Idea: Creating a logo for Nene Cards, a company that specializes in making greeting cards.
Challenges: The client requested a logo that is colorful, memorable, and not too busy. The design had to be simple yet expressive, while also considering the client’s business and target audience.
To meet these requirements, research and experiments were conducted with colors and shapes.
The resulting logo features the company name “nene cards”and a heart-shaped form which is divided into three parts of CMYK colors (blue, magenta, and yellow). This represents the full spectrum of colors that can be used to create greeting cards.
The logo symbolizes the idea of sending greetings and cards to spread happiness and love, which is consistent with the company’s brand and slogan “spread joy and love.” The unique design and bright colors of the logo reinforce the company’s reputation and mission.